The factory presents...

There's a new kid on the scene, and at the ripe age of 20 his designs have already been featured in Style, Look and Company magazines as well as his Diffusion collection line being sold in River Island. Fifi Lafayette is a new French fashion designer who has exploded on to the scene from Paris, offering a collection of t-shirts and sweatshirts with expressions and prints conveying peace, love, freedom and fun. He was born in Orleans in 1990 where his parents withheld a strict upbringing. At the age of 14, tired of the restrictions French education brought upon him, Fifi ran away from home to Paris, where his elder brother lived and here he finished his education. His designs reflect this breakaway from restrictions and offer a sense of fun and freedom. These values are key to Fifi's collections. He defines coolness as having the courage to do what is right, and always have fun. With his diffusion line selling out in River island, just over a week after it hit the shops, he must be doing something right. Check out his website here..http://www.fifilafayette.com/#/welcome/4533936768